SMCCI x Webnatics: Google Advertising Know-Hows | Webnatics
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SMCCI x Webnatics: Google Advertising Know-Hows

Webnatics – On the 18th of July, Webnatics came together with SMCCI to conduct a workshop on marketing and Google advertising, sharing the knowledge with various SMEs to better improve their digital reach.

By helping attendees to better understand the differences between SEM and SEO, they were given the opportunity to discover which tool would best suit the needs of their enterprise’s marketing objectives. Our General Manager, Frieda Lee, also shared the trends of digital marketing in this day and age whereby she encouraged attendees to “think with Google”.

Presenting the “zero moment of truth” that consumers encounter these days, the ZMOT (as it is dubbed) refers to the moment in the buying process when the consumer researches a product prior to the purchase. As this decision-making moment is made entirely online, consequentially the importance of your online advertising message increases correspondingly as well. Therefore, it is key to put your best foot forward in the digital realm and kick-start your online marketing journey with mobile-friendly pages, Google AdWords and more!

It was definitely a rewarding session that could not have been made possible without the warm invitation extended from SMCCI. Hence, we would like to take this opportunity to thank them for the successful event as we look towards the next fruitful workshop!

Find yourself interested in learning about the workshop or how Webnatics can play a part in your company’s digitisation? Reach out to us at 6595 4000 or email us at


Attendees coming together as a group to come up with their best marketing plan to help boost a chosen enterprise.


Our very own General Manager, Frieda Lee, sharing insights about digital marketing with the aid of Google AdWords and more.


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