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Singapore’s Ad Spend to Increase to $376.5 Million This Year

eMarketer and IAB Singapore recently released South East Asia’s first digital ad spending report for this region. The report mainly covers the market in 6 countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Markets in two other countries – Taiwan and Hong Kong – are included, because regional ad dollars do cover these markets operationally as well.

By 2020, Mobile advertising spend is expected to make up 20% of all digital spending. Webnatics has seen a huge increase in Mobile ad dollars across all industries in general based on internal data. This increasing trend towards Mobile and Tablet Search Behaviour (as compared to Desktop Search) drives all businesses to invest in better Mobile-optimised sites.

A large part of our SME clientele has proactively requested for separate Desktop vs Mobile Proposals. This is the beginning of a new wave of buying behaviour, and paddling quickly forward is the only way to crest this wave. Ask us for more options on your media strategy with regards to mobile advertising today!

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