Make a Splash this Father’s Day with These Online Marketing Tips
Father’s Day is fast approaching and with this in mind, many companies are going to take advantage of the power of the Internet through online marketing.
If you’re a company owner as well, it’s safe to say that you can’t go wrong by going this route because if properly tapped, the World Wide Web can boost sales, profit, and basically everything in between. How? You ask. Well, by boosting brand exposure, you potentially increase conversions.
If you need help to formulate and deploy the right approach, you have come to the right place. Read on and obtain effective and practical tips that can complement your marketing needs:
Utilize optimized Father’s Day landing pages
Landing pages are important components of a company’s website and when properly crafted, it influences Internet users to take actions that are advantageous to your business. Actions such as enquiry submission, product purchasing, appointment booking, and so forth.
It’s essential to note that part of the optimization process is linking the ads to the Father’s Day landing pages. This way, distractions and other elements that may cause users to “click away” will be reduced.
Furthermore, for best results, use Father’s Day-related keywords and phrases. On top of this, you can also use special deals, include items and/or services for those who are looking for the perfect Father’s Day gift.
And lastly, make sure the pages are optimized for mobile devices. That’s because due to the rapid increase of smartphones and tablets, a significant number of Internet users may visit your website through mobile devices. To add, having a mobile-friendly site ensures that they are reached at a faster rate.
Harness the power of social media
Social media is a very powerful marketing tool because it provides a channel to publish content, reach potential clients and nurture them afterward. When compared to conventional marketing, it’s cheaper and a lot easier to adopt.
If you’re looking for ways to boost your social media presence, consider running a contest for fathers. It doesn’t need to be extravagant. You can offer prizes such as free gifts, meals, drinks, discounts, add-on services, and so forth. Also, use hashtags that encourage Internet users to post images of their fathers.
Competitor landscape analysis
Before creating content, you should have an idea of what your competitors are doing. This is easy and you simply need to do a quick Google search using the keywords and/or phrases that you use. The goal here is to analyze your competitor’s presence, then adapt those that work and incorporate them on your respective campaign.
For instance, what content do they use to encourage post engagement?
In addition, it’s best to audit your contacts, followers, etc. This is because there are fraudulent accounts out there and failure to address this can be detrimental to your brand.
This Father’s Day season, your social media strategies can make or break your profit potential and business success. During this time of the year and other seasons, for that matter, every post, reply or comment should serve a purpose. So take note of the tips and pointers here if you want to address your social media needs.
Alternatively, if you’re at a loss of how to start and don’t have the time for it, you can consider services from professional digital marketing agencies such as Webnatics.
In today’s society that’s heavily influenced by social media, having professionals handling your accounts can go a long, long way. Especially, this Father’s Day season.