Leverage SEM During the Great Singapore Sale
The Great Singapore Sale is an ongoing event that many bargain-hunting locals as well as tourists and expats, among others, wait for. It has grown tremendously over the past years and has become iconic in its own right. From June 21 to July 28, the whole country is transformed into a shopping haven where even start-up shops in suburban areas join in to allow consumers to stretch their dollar and basically get the best and cheapest deal.
During the said time of the year, many businesses invest heavily in Search Engine Marketing (SEM) in an effort to boost sales by effectively and efficiently bringing traffic to their website. How does it work? You ask. Read on for details.
Spread the word
In general, companies, regardless of their nature rely on advertising to disseminate promos, product/service details, and so forth. This should be your approach too. Simply put, you can’t be timid, especially during the Great Singapore Sale since the more traffic your website generates, the better the odds of reaching more potential buyers. To add, SEM can also boost repeat traffic that may translate to returning clients.
Instant brand awareness
In case you don’t know, Search Engine Optimization (SEO), like unpaid social media strategies take time. To add, it’s important to note that in some cases, it may take up to a year to improve rankings. In line with this, it all boils down to the strategies that you’re going to implement.
This is not the case when it comes to SEM. That’s because with the right approach, you can be at the bottom or the top of page one in a jiffy. That being said, along the way, you can instantly translate brand awareness into immediate paying customers. Which can be quite handy in a consumer-focused event such as the Great Singapore Sale.
Reach the right customers at the right time
Studies suggest that in Singapore, 84% of the population has access to the Internet and by 2023, it may grow to 97%. Putting these factors into consideration, it can be said that the Internet is indeed influential in society and getting a piece of the pie is essential if you want to boost profit.
This is most true when it’s the Great Singapore Sale and a vast majority of Singaporeans as well as international tourists and expats, among others, are constantly browsing search engines; looking to buy something.
Such advantage can go a long way. For instance, even if the click doesn’t translate to an immediate sale, it’s a good connection since it may result to a paying customer in the near future.
It’s safe to say that investing in SEM during the Great Singapore Sale is one of the best things that you can do if you want to boost your profit potential during this time of the year and any basically other season.
As mentioned earlier, even if you don’t enjoy the gains during the said sale, you can still do in the coming days, weeks, and months.
So, what are you waiting for? Invest in it before the Great Singapore Sale ends. And if you’re looking for a tried and tested entity that can help you in the process, Webnatics SG, which is known for delivering success and ROI, is a good choice.