Facebook News Feed Ads vs. Boosted Posts: What’s the Difference?
When it comes to Social Media Marketing, it is definitely a relief to find out how tools have been made more sophisticated for marketers to reach out towards their audiences. Two of the tools that can be used on Facebook, in particular, are News Feed Ads and Boosted Posts. While both may seem to be the same in the eyes of typical users, marketers should know better when it comes to using them for specific purposes.
Here are a few of the differences identified in reference to the two tools:
- Amplification of Content
Boosted Posts normally look like typical Facebook posts – except that they have far more likes, views, shares, and reactions. On the other hand, Facebook Ads look more simplified with a relatively crisp looking layout. You can choose to use either of the two features, depending on your goals.
- Likes on the Feature’s Upper Right Corner
One typical characteristic of a Facebook Ad is having a “Like” button in the upper right corner of the feature. This comes in handy in the instances where users are on the go and are casually scrolling their feed. To reduce the inconvenience of them having to jump to another business page, a Facebook Ad’s “Like” feature can make sure they will be able to stay updated with your page’s latest content instantly.
- Your Choice of Targeting Options
It is amazing how you can fine-tune the demographics you are targeting, given the content and the pages you have prepared. With Facebook Ads, you will have more options to redefine the types of users you are targeting. You can select a preferred age, gender, location, hobbies and so much more. This ensures that you will no longer have to go on a hit-or-miss spree whenever you put your ads out for the users to notice. You can make sure only relevant audiences will be viewing your page.
- Call to Action Features
It will be advantageous for you to create some instant conversions with just a click from your Facebook page. Having your visitors do exactly what you are hoping for leads you much closer to making a sale or meeting your objectives. For instance, if you are a hotel owner, you will definitely want your audience to book rooms in your establishment. Facebook Ads allow you to shorten the process with Call to Action options. Upon clicking on the “Book Now” icon, customers can immediately be presented with their room options.
- It is necessary to set your goals.
Before deciding on whether you want to use Facebook Ads or Boosted Pages, you must first consider what your goals are. Is your aim to build an audience in the Facebook community? Or to garner a following and present your content to these followers? In either of these cases, Boosted Pages may be of greater help. However, if you want to be more targeted with regards to who you’re reaching and your preferred response, then Facebook Ads may be the way to go.