3 Tips in Creating Remarkable Content
Here’s something you absolutely know: Content is king. In fact, engaging, and SEO-friendly content is an effective strategy to drive more traffic to your website and increase its ranking on Google. It also builds trust, connects with your audience, and establishes your brand as an authority.
But are you writing your content properly? Today, more and more content is being published every day. If your content is not remarkable or interesting, you’ll never be able to keep up. So, how do you create remarkable content? Here are three tips to get you started!
Create original content.
Regardless of the topic or length, your content should always be original. Google wants only original content and you have to produce such if you want Google to rank your content.
Original content is something that is not easy to write. Fresh and new topics are hard to come by. If you are writing on topics that already have published content, be sure to make it unique. You can do so by adding your opinion or writing it on a different angle. Do not copy or plagiarise. As long as you write it using your own words like it hasn’t been written before, that content is considered original. And if you want to check your content if it is unique/original, you may use tools like Plagiarism Checker and Copyscape.
Write killer titles.
Writing killer titles is a crucial step. Remember that the first thing that prospective readers notice when performing a search is the title of the content. If it’s not catchy or compelling enough, they would not bother to read the rest of the blog post or article. That’s why you need to make a good first impression.
Your title has to be simple and clear so that your readers will immediately have an idea of what your article is all about. Don’t use complex words. And when adding a relevant keyword, use it in the right context and make sure that it reflects the entirety of your content. Don’t try to mislead or deceive your readers by writing a clickbait title that does not correspond to the topic at all.
Also, keep it short. Make your title under 60 characters; otherwise, Google will truncate it.
Add images and videos.
Content is not just about words. It also includes images and videos. In 2015, BuzzSumo found that articles with an image placed every 75-100 words received double the amount of shares of those with fewer images.
Images, videos, and charts make your content look visually and aesthetically appealing. It is thus important to choose the right image that complements the substance of your article or blog post.
Moreover, images help generate traffic. To make this work, learn how to add enticing captions and optimize images.
Level Up Your Content Marketing Strategy
If you want to improve your content marketing strategy, simply remember these tips. And to help you make the most of your overall marketing efforts, call us +65 6595 4488 or email us at firstname.lastname@example.org. We’ll help your business grow!