10 Tips Your Competitors Can Teach You about SEO
In an industry filled with competitors, it is necessary for business owners to make the most out of any situation. However, while competing with other companies is inevitable, it is encouraged for you to learn from them as well. Thankfully, there are many ways by which you can do this in order to seize every moment of opportunity and use any situation to your advantage.
When it comes to SEO, here are 10 tips you may learn from your competitors:
- Know exactly who to compete with.
If there is one thing that can help you rise above your competition, it is the consideration of whom you will be competing with exactly. To set your standard of what constitutes a competitor, you should first begin with who appears within the top ten results of the search engine results page. These can be determined according to the keywords that you have in mind.
- What are their products or services?
After pinpointing who your competitors are, it would then be helpful to consider what they are offering and their competitive advantages. Knowing how they tick can help you figure out how to present your products and services as better than theirs.
- Determine their URL structure.
One of the best practices when it comes to SEO is the proper structuring of URLs. Upon figuring out which keywords you are competing for, you must check how these words are embedded in your competitors’ URLs for the purpose of making it to the top of search engine result pages.
- Examine their keyword strategy.
The most important component of marketing and long-term profit is keeping in touch with customers. In turn, a key consideration of that is how your target audience is searching for you and your competitors. It is recommended that you prioritise targeted keywords in addition to being aware of how competitors are crafting strategies in relation to themselves as well.
- How do they present their content?
Content marketing can bring you closer to becoming your customer’s go-to expert and provider for their needs. This is why you need to consider the techniques used by competitors and find out how you can present your own content with greater impact.
- Find out about their social media strategy.
How far are your competitors willing to go when it comes to reaching out to their audience? Aside from one-upping what they do, you could also focus on vital factors that they have overlooked in order to improve your social media strategy.
- Analyse their backlinks.
How exactly do they build on their links and how do these links increase their chances of ranking highly on Google?
- Two words: user experience.
Visit their website and analyse how their SEO efforts have led to lower bounce rates and increased conversions.
- What are their conversion strategies?
Observe if they have employed the use of newsletters, promotions, forums and other techniques to encourage conversions. This information could be useful in helping to garner conversions of your own. Additionally, you may be able to find out the rationale behind why your competitors’ visitors are responding to the stimuli presented to them.
- Research about their online ad campaigns.
Beyond SEO, you should also take note of how your competitors are banking on paid digital ads. How have these methods made a difference on top of their existing SEO programmes?
By keeping updated with what your competitors are up to, devising better SEO campaigns will become much easier for you. This will help you to clinch a bigger share of the market. Learn from them and figure out what differentiates you from the competition.