Also commonly known as Sponsored Links, Sponsored Ads, Pay Per Click, or PPC.
Companies do not pay for impressions; this means that Google and Yahoo are giving you free online ad space. Advertisers only pay when a searcher expresses interest in your business by clicking onto your ad.
Many Small and Medium Enterprises benefits from doing Search Engine Marketing through these areas:
1. Brand Advocacy
You are present, where your competitors are not
You are present on a higher position than your competition
Not found online? Get instant visibility for your company website on Google,
Yahoo & MSN
2. Traffic Generation Campaigns
Drive traffic to your website, or specific pages on your website that hold time-sensitive promotions, or specific communications
Create constant mindshare on the search engine results page. Because impressions are free, this is an excellent solution to keep your name in the marketplace when people are looking for your product or service
3. Lead Generation / ROI driven Campaigns
Companies use the flexibility of Search Engine Marketing to fill up their sales funnel on the ground, or via ecommerce. Globally renowned Fortune 500 companies run complex multi-country, multi—lingual campaigns for the sake of generating leads or driving to their ecommerce store.
Due to quick time to market, turnaround time to set up and change ads, no minimum buy, relatively cheaper Cost Per Clicks, many SME’s are now beginning to switch from offline paper directory to Google & Yahoo paid listings. But comparing with all the SEM services Singapore, not many of them can supply the quality that WebNatics can give. So don't hesitate to try our SEM services.
