Is White Hat Search Engine Optimization (SEO) the same with Organic Search Engine Marketing (SEM)? While millions of internet or online page owners believe that there are striking similarities that could traced between White Hat SEO and Organic SEM, others are of the strong view that the terms mean two different concepts, and are quite wide apart from each other both in meaning and basic features. In this very article we are going to closely look at the two are see if we can spot the issues in contention. White Hat Search Engine Optimization application is a part of organic Search Engine Marketing. But this will be true if we accept the view that organic Search Engine Marketing directly or indirectly implies SEO as a package. Let’s take a look at what SEM has generally come to mean. Search Engine Marketing is a web page ranking application employed by webmasters to help online businesses address the problem traffic isolation and less sales per visit volume ratio. Search Engine Optimization has also come to mean the same thing in a more generalized way since it accomplishes the same goal and marketing objective for web page owners. So, when we look at the two concepts by their fundamental goal of page ranking, we know if they can share real similarities. It means that by matter of origin and conceptual background, organic SEM and White Hat SEO are similar. However let’s keep moving. Search Engine Marketing as an internet social media optimization application helps web pages achieve high ranking among top search engines with specific target audience , including bringing specific and appealing product information to those audiences, who as a matter of fact are online at that very moment. In order to do, this the application employs certain special paid features which include paid inclusion, paid placements and contextual advertising. In this sense, Search Engine Marketing (SEM) differs from what has come to be Search Engine Optimization (SEO). This is because, unlike SEM, SEO achieves web page ranking for businesses in way that targets no specific audience and no specific product message. And it does this with natural means like strong web content, quality product article, link building and keyword imputation. When these natural features are applied by SEO personnel in a way that is healthy or in a way that does not demonstrate an intent to manipulate the search engine with the aim to achieve high page ranking, it is called White Hat SEO. It is called the ethical version of SEO. Its opposite is Black Hat SEO. Wait a minute and let’s see what organic SEO means. This will then show us if they are one and the same thing or they are two distinct applications. Organic SEM is the ethical version of Search Engine Marketing. We can now see one the reasons why people somehow confuse the two applications. But let’s go further to see more. Organic SEM is the natural version of Search Engine Marketing which does not employ the paid features like paid placement , paid inclusion, contextual advertising in page ranking. It rather employs natural means like web content, product articles, keyword insertion and link building. In this sense, organic Search Engine Marketing (SEM) implies the entire process of Search Engine Optimization (SEO). This then implies that White Hat SEO is not just similar with Organic SEO, it is a part of Organic SEM

SEM ( Search Engine Marketing) is said to be of two major types; they are Organic SEM and Sponsored SEM, although a lot of controversies and debates have trailed the classification. Millions of industry practitioners are positing that Search Engine Marketing an internet media optimization concept is of two version or types as the case may be. They classified the two versions as organic and sponsored search engine marketing(SEM). In fact, the posit that SEO(search Engine Optimization) is a version of search engine marketing, and that as a matter of fact that is what others term organic or natural SEM(search engine marketing) . However, this version controversy is not our main focus in this article. Our Main Focus in this article is to take an expository look at a new debate which wants to determine the ethical status of sponsored SEM. As we said at the beginning, SEM (search engine marketing) which an internet media optimization tool is process that employs some special organic features to help in improving the quality of traffic or increasing the volume of traffic that goes to a web pages by increasing the visibility of some sites in search engine result pages through high ranking of such web pages among search engines. These features include paid placement, paid inclusion and contextual advertising. With its paid features search engine marketing (SEM) drives traffic to your site in a precise but global and target oriented way in which very clear and precise information on your products and services is brought to the immediate attention of a specifically targeted global audience. It also employs other features that help to offer an interactive media platform to web pages. The features include real metrics, content data, data impression and analytic software. Based on its nature and the practices that support it, search engine marketing has been classified into organic and sponsored versions. The organic version is the version of SEM which employs natural means to drive traffic to web pages by ranking them high among top engine. Although not directly identified industry practitioners believe that organic version is SEO (search engine optimization). If indeed it is SEO, then the features are web page content, quality product article, link building, keyword imputation and the art of blog. However, our interest in this article is on sponsored SEM (search engine marketing). Sponsored SEM employs unnatural features or paid features to drive traffic to web pages. Prominent among these paid features include paid placement and paid inclusion. These two features are based on either keyword bidding or pay per click models. Whatever be the operational model, the single fact is that the two attract charges. Some argue that because it is aimed making profit by search engines, it will not be based on quality of content for ranking, but rather on the amount paid for service. This will go a long way to compromise standard. In this sense, millions of web users classify this version of SEM as unethical. There is also the second argument that sponsored SEM by its nature does not create room for fair competition.

The relevance, strategic role and the importance of keyword in an SEO (Search Engine Optimization) application can never be overemphasized. Keyword as a matter of fact is quite indispensable in the entire process of achieving a good and effective SEO package. Sounds strict? Although, a complete package, as a process to achieve web page ranking and generate the needed profit for web page owner, has other important features, with these features being important in their own roles, yet the role of keyword is central to the success of this application. Again the role keyword becomes more strategic and significantly relevant when we try to consider the page ranking function or role of Search Engine Optimization (SEO) application. As a matter of fact, the internet spider achieves page ranking or web page optimization by indexing the supplied keywords or key phrases in some rare cases. It is believed that a proper and strategic keyword density will help the crawling process and make the page visible among top search engine. At this point, a Search Engine Optimization (SEO) application is narrowly defined as an online social media optimization application. Although a deeper look at the broader implication of social media optimization will take it beyond this narrow definition. In whatever case, we cannot argue the significance of keyword imputation or keyword insertion in achieving a complete SEO package for web pages. However, overtime, importance and significance of keyword imputation in achieving an effective SEO package has not only been misconceived by millions of web page owners and web masters, but it has, as matter of fact been grossly abused by some unscrupulous web masters and content managers. In the above sense, millions of web page owners and webmasters have seen and by their activities defined a good and efficient SEO package as one with voluminous keyword or key phrase density. They make keyword density the only defining feature of an efficient SEO package. This practice is called keyword stuffing. This malpractice and misconception of the role of keyword imputation in achieving a complete and efficient SEO package led to the emergence of what industry expects term Black Hat SEO or Spamdexing. Black Hat SEO is a version of the application that employs some unwholesome features to achieve page ranking. These features include keyword stuffing, link farming and article spinning. This attracts immediate ban from search engines. This is a complete misunderstanding of the place of keyword in achieving a complete and efficient SEO package. A web master employs other features, aside keyword imputation, to achieve a complete and efficient SEO application. And each of these features is quite and as well indispensable in its own role. They include strong web content, quality product articles and link building. For example an SEO application with high keyword density, but without quality and informative product article may rank the page, if it escape the search engine ban, but it cannot drive traffic since it lacks luring and attractive content to lure the prospective customers. This applies to all the other features. Hence keyword plays significant role in SEO application but it’s not the final goal of SEO.

We need to ask this question several times; is Search Engine Optimization (SEO) only relevant to the promotion of web pages? Can we apply SEO in any other area of our internet activities? These are the million dollar questions on the lips of millions of internet users, and it demands a serious attention by anyone that really wants to explore the inherent possibilities on the internet. The first thing we have to do is to look at what SEO means, and its function on the web pages of sites. We see if there are other internet features that share the same structures with the web pages. Then we move further to see the possibility of a replication of this role in all those other social media structures. SEO (Search Engine Optimization) is an online social media tool or an online advertising process by which the volume and quality of traffic to a web page is increased or improved marginally by search engines through an unpaid (algorithmic) or a natural (organic) means, by enabling the web page to rank topmost or be in the first set of pages among top search engines. SEO application employs needed keywords and keyphrases to promote the visibility of web pages by making them to rank high among equals thereby driving traffic to them. This means that SEO is a social media promotional tool or an internet advertising, promotional and marketing tool, applicable to any online social media that shares the same structures with web pages. The major issue here is to note those features that make web page compatible to SEO as an internet advertising tool. Here we may look at Keywords and Key phrase inputs, Quality page content, Quality product article, and other measures like link building with top sites. The most effective way to achieve an efficient SEO application for a web page is first by inputting the appropriate keywords and key phrases in a very seamless and creative format. But key wording or key phrasing is never enough; we need to ensure that the content of the web page in view is of high quality and strength both to attract the attention of the internet spider and surfers’ attention at a click. In addition to these, we require a qualitative product article that lures enough or is quite irresistible to surfers. Then we consider other measures like link building with other top site. There are other online social media packages that share similar structures with the web pages, to which these SEO compatibility features are also applicable. These include blogs, and other social media networks like facebook, twitter, myspace and Hi5 Etc. Conclusively then, it means that SEO is also applicable to these other internet social media. This implies that you apply SEO to your advantage in all these other social media, as you can do in a web page, if you meet all the requirements explained above. So, SEO is not only applicable to websites. You as a person can use it to promote, market or advertise your views, products and services on your blogs and you can also employ these features to boost your pages in facebook, Myspace, Hi5 , Twitter and any other online social media forum that share similar structures.

Do you want to make profit or increase the daily profit volume of your online business? And do you know that you do not need to spend much to meet your period profit projection in your online business? The Prime goal of every business and the final end of every business activity is to make profit and stay in business, even in online in the online version of these businesses. And your own is not an exceptional case. This implies that you need to increase your profit margin in your online business so as to stay in business. However, the touch terrain and increasing challenges of the web space business environment is not encouraging businesses in the area of profit making due to the low volume customer traffic per shop and the huge cost of advertising. However, my good news to you is that you can overcome these challenges and increase your profit margin for your web page business with SEM(Search Engine Marketing).With an efficient Search engine marketing (SEM) package you are sure to have your highly visible in search engine by way ranking, not just for the sake of ranking , but to generate profit through effective traffic volume increase. Let me show you how it works. Search engine marketing (SEM) is an as matter of fact a web space media optimization tool that works with precision and specificity, highly target oriented. It is an online advertising and web page promotional application that applies non organic or paid special features to promote business web pages by helping such web pages to be made visible in search engine result pages by ranking such pages very high with their product information among top search engines. The paid features include paid placement, paid inclusion, contextual advertising. Other category of features includes real metrics, content data, data impression and analytic software. I know that your most pressing anxiety is how these jumbles of features will be manipulated by search engine marketing (SEM) application to help you achieve the needed profit increase in your online business. The first category of features which are known as optimization component or page ranking features are special paid features employed by a SEM application to help web pages rank high among top search engines in a way that bring your product information to the most immediate attention of prospective and specific but global online audience. By this means huge volume of ready-to-purchase traffic is driven to your web page. This directly translates to huge volume of sales and increase in profit. The second category of features which are known as interactive media features are employed by SEM to build an efficient customer engagement cycle that helps in brand building and a good customer relation. Content data is used by SEM to give your site a quality and luring content. Real metrics helps you to properly and in an interactive manner inform your customers and third party investor on issues of investment flow, while data impression and analytic software help you to monitor and respond to customer issues and concerns in a very interactive way. With these features fully explored in your web space business activities, your SEM package will return your business to your profit margin expectation.