Search Marketing Company - WebNatics

Search Geeks' SEM Smart - Article marketing

2009-01-03T20:28:00.000-08:00

Article marketing is a type of advertising in which businesses or companies write short articles related to their respective products or services. These articles are made available for distribution and publication. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.

With the rise of e-commerce and Internet marketing especially the Search Engine Marketing (SEM), article marketing has made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with essentially free content, and advertisers with essentially free advertising.
Article marketing has become increasingly popular as a marketing method under the Web 2.0 generation of business on the Internet. Many subjects have gained popularity through viral propagation of articles via social networks such as Facebook and LinkedIn.

Article marketing has proven to be a useful and effective way to do Search Engine Optimization (SEO) which deals with the order in which web pages are ranked for specific keywords. One method of SEO encompasses the idea that a website's rank in search engines will be higher as it obtains more back links. Therefore, writing and distributing articles that contain a link to a business owner's website result in more links back to that website. Theoretically this process will increase that website's rank within search engines. This theory has led to a trend in online marketing toward writing articles solely for SEO purposes. This trend has been matched by a wide selection of article marketing directory websites which accept, vet, and provide redistribution of such articles to online publishers.

The free distribution of articles has, however, led to a large amount of duplicated content appearing on websites across the Internet. The sudden popularity of article marketing has caused an overall reduction in quality in many subjects, mainly due to individuals writing low-quality articles as a quick way of achieving exposure. The quality of articles can also suffer as some authors seek a large quantity of back links at the possible expense of content quality. Efficient use of article marketing as a form of promotion requires invested effort in writing high-quality, relevant articles which is apparently not every business or company can do.

Search-based Adwords keywords suggestion tool

2008-12-21T23:18:00.000-08:00

For a quite long time, it seemed that Google was uncomfortable sharing their search data, maybe afraid of giving competitors too much dope. But that is not the case anymore. Google recently is sharing more and more search data to the world. This search-based Adwords keywords suggestion tool gives data on actual Google search queries and it can even matched the keywords to specific pages of your website which makes this advertising product Adwords more and more useful.

Now, let's do a short test of this tool and see what kind of suggestions that Google can give us. Look at the picture below: we use website www.webnatics.biz as the website to be investigated and SEO as the word that we want to analysis.

Click the find keywords button, then we see that Google give us few keywords with the actual monthly searching volume, suggested bid and the page that Google recommended as the landing page etc. The quality score can be high if you take Google's suggestion, and Google is telling you that there are people who are really searching these keywords. So don't hesitate to buy the keywords if the competition is not very high and you are comfortable with the suggested bids.

How To Determine Your Optimal CPC Bids

2008-12-18T22:27:00.000-08:00

Bidding for your Search Engine Marketing campaigns can be quite a tricky thing. The whole idea is not to bid too high or too low, but just right for your business.

Bidding too high will cause your daily budget to run out after a few clicks. Bid too low and you might not rank high enough in search result to achieve the number of clicks you want. Before you set your bid, consider what you can afford to pay for a click. Remember that the bid you set is the maximum amount you will ever pay for a click. Your actual cost-per-click (CPC) will likely end up being less than your bid.

Consider the actions that you want users to make when they are at your side and determine how much that particular action is worth to your business. Bidding is different for every business even if they are in the same industry. A completed action is called a conversion and it can be anything from signups to online purchase.

The performance metric CPA (Cost Per Acquisition) is a useful metric to determine your CPC bids. How much you should bid would be determined by how much that particular conversion is worth to the company. Think about the bids for individual keywords and their conversion rate. It is logical to bid higher for for those keywords that tend to have a higher conversion rate.

Because the market and customer behavior changes, competitive bids change, too. Constant monitoring of your clicks cost and bids will alert you to those changes. Remember that paying too much for clicks can mean losing money, but paying too little may result in your ads ranking so low that prospective customers overlook them.

Future of Advertising - Social Media

2008-12-15T18:30:00.000-08:00

According to Wikipedia, social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
But after you finish reading this paragraph you may be still confusing: what is it all about?
Now here it is an interesting explaination about social media in plain English. Take a look.

Oxite, another open-source blogging platform from Microsoft

2008-12-09T18:11:00.000-08:00

Microsoft launched Oxite, another open-source blogging platform on December 8th. However, they anounced quickly that the product is not aimed to compete with popular blogging software such as WordPress, etc.

Microsoft posted the Oxite code on its CodePlex Web site made an official announcement. The software is available under the Microsoft Public License, one of Microsoft's OSI-certified open-source licenses. Oxite is a standards-compliant, extensible content management system designed to support either blogs or larger Web sites; the platform includes support for features such as pingbacks, trackbacks, anonymous or authenticated commenting, gravatars (globally recognized avatars), and RSS feeds at any page level, Microsoft said.

Users can create and edit a set of pages on a site, add customized HTML into pages, and support multiple blogs on a single site. Oxite is also able to integrate with Microsoft developer software such as ASP.Net MVC, Visual Studio Team Suite, and Background Services Architecture. The project began as a way of demonstrating the capabilities of ASP.Net MVC to developers as announced.

The Web site for Mix Online was built using Oxite, and Microsoft is providing the Mix Online Web site code for developers to learn from. Mix Online is the online community centered on Microsoft's Mix Web developer conference. Oxite project coordinator Erik Porter mentioned: Oxite is not a direct competitor to existing, established blogging systems, nor is it intended to challenge Microsoft's own SharePoint, which includes content-management-system capabilities. The software is intended for developers but could eventually be made suitable for the general public. "We have no plans to make this anything but a really good developer sample that should be able to run any site you want," he wrote. "That said, this is a community project now and, if the community decides to take it a different direction, we won't stop it."

Landing Page For PPC

2008-12-05T00:55:00.000-08:00

What's a PPC Landing Page? It is simply a page on your site that is customized to match the theme of a particular PPC ad group -- the keywords and ad message. The PPC Landing Page can, and often should, look very different from the other pages on your site.

This is often a difficult but crucial concept that's hard for many site owners to grasp. They are accustomed to thinking about their site as a bricks-and-mortar storefront: one entrance (the home page) through which all customers enter, linked to other pages where site visitors can hopefully find what they're looking for. Site owners often design their home page to satisfy the needs of casual browsers as well as visitors who are looking for specific items or information. While this may be fine if you are not looking into getting a better ROI, such site often does not work effectivetly for search engine marketing campaigns.

The landing page has to convince the user that they have come to the correct page and motivate them to complete a conversion, be it registration or sales transaction. This bring us back to the point earlier on, a landing page should look very different from the other pages on your site. Great search engine marketers would spend alot of time testing, optimizing and customizing every single page of the conversion process.

If you wish to optimize your landing page, contact us at Webnatics.

Google published 101 SEO guide

2008-12-02T22:40:00.000-08:00

While SEO becoming more and more popular, people start to ask more questions about it on Google webmaster blog or at Google's conferences. Questions like: "What are some simple ways that I can improve my website's performance in Google?", "How do I improve my site?" spread everywhere into Google's forums.
In order to satisfy people's curiosity, Google announced what the search engine really like and published their 101 SEO Starter Guide.

For your convenience, you can download it here.
Within the document, Google also gives the tips to choose SEO professionals.
This document really describes the basic theory of doing SEO and it could remove the mystique of doing it. And Google helps to eliminate all the myths that are mis-leading the consumers.
Some client asked us: "So what do you actually do to optimize our website?". It's not easy to explain in one or few sentences. Now, we can show this document to our clients: the method of doing SEO is not our invention, we are following what Google announced. What we do is to configure your website to be Google friendly and try to increase the online visibility, not to just targeting some keywords and try to make your website ranking higher.
Although Google's SEO guide is written in very easy-to-understand English. There's still some technical terms or methods which are hard to be understood by people who never touched HTML. Anyhow, feel free to contact WebNatics if you have any questions with this document. We'll see what we can do to help as a Google's Agency.

SEO Methodology – Use humour for link building

2008-12-01T21:25:00.000-08:00

Many times, we are trying to get links from people, but put yourself as others, why must they link to your site? (of course, one of the reasons is to have a link exchange) In this case, using humour could be one of the reasons for people to link to your site. The strategy could include all kinds of humour, including cartoons, animations, videos, jokes, confessions, or even things overheard.

But the challenge is not everybody is humorous or funny. Here are some recommendations:
· Getting staff to be involved in such activities, note down every funny contents they encounter, I’m sure everyone has such encounters in life.
· Rewards : reward those who contribute good contents; the fact is everybody or the majority buys rewards.
· Customers involvements, who is in a better positions to poke fun of their own industries?
· Viral the contents to maximize results.

While all search marketers trying to outsmart competitors in SEO deliverables, Humour can be a good approach.

The Fundamentals of Quality Score in Search Engine Marketing

2008-12-01T21:24:00.000-08:00

Search Engines, (Google, Yahoo, MSN) have common goals
· They want users to find exactly what they are searching for
· They want advertisers to offer what the searchers are looking for.

In return
· Satisfied users return to engines to depend on search results
· Advertisers see return on advertising spent and advertising more money on engines.

Years ago, engines deployed on purely auction system to decide on advertisers’ position. This may sound fair to advertisers with budget and willing to invest but making difficult for users to find exactly what they are searching for. E.g. HP could bid very high for Dell keywords. Resulting users do not find exactly what they want at the top of the page, and relevant advertisers do not appear on Top.

So Search Engines decided to reward relevant advertisers with a Scoring systems; starting with Google, and Yahoo to follow on 28th April 2008 for South East Asia, and MSN. In this case, relevant advertisers rewarded with better positions and lower cost per click, and competitors get to pay a higher cost per click; relevant advertisers benefit from more click as position is higher, and better ROI since cost is lower.

So Quality Score is important, but how do advertisers get good quality scoring on SEM campaigns? Search Engines do not reveal the full algorithm of Quality Score, but in general, we could
· Build small adgroups consist of small number of keywords closely related to each other
· Write relevant ad copies that contains the keyword, dynamic keyword insertions, or DKI can be a good approach
· Contain searched keywords in the landing pages

Marketing Mix of Search Engine Marketing & SEO

2008-12-01T21:21:00.000-08:00

So how do you define Search? Today’s Search is getting more complicated, social media, local, universal all has Search Components, but no matter what, it’s still Search. Despite all these changes, the principals of SEM & SEO still apply, organic listing or PPC.

· Paid Listing and organic listings work hand in hand, and they must be balanced carefully. Before you maximize your Paid & Organic listings, make sure your research data is correct. Conversion is the key, and if your paid listing is converting well, it will be foolish to withdraw if if your site is ranked well organically; and do not assume organic listing converts the same as well as SEM listing as paid listing is more tactical that it creates conversion mindset to audience.
· The interaction between SEM and SEO is extremely important too, because if your site requires revamping, and this is when SEM is able to continue the visibility of your site.
· According to sources, SEO contributes 75% of all search traffic, and acquires only 15% of Search Marketing budget. As PPC becomes more competitive, the cost of investment become very expensive, and this is where SEO come to lessen the investment budget, and this is when Web Analytics comes in useful, because ultimately, SEM or SEO, still conversion or ROI counts.

Tips for a Wordpress SEO blog

2008-11-29T01:16:00.000-08:00

Here we posted some tips to get your wordpress blog rank higher in search engines without buying or exchanging links.

1. Google doesn’t care about link depth.

2. The file extension doesn’t matter - you could call files as php, html or even mattcutts.. this is not taken into consideration while calculating the rankings but don’t use the .exe extension.

3. Use a 3-4 word long ALT tag description with every image - good for SEO plus screen readers.

4. Use dashes to separate words, hyphens are OK but spaces are bad.

5. Standardize backlinks (don’t mix and match www with non-www).

6. Make sure post creation dates are easy to find.

7. Use full-text RSS feeds to get loyal users. partial feeds get more page views, but not as much love.

8. Don’t include the post date in your URL.

Google Forums Improvement

2008-11-23T18:15:00.000-08:00

A big welcome to the Google Southeast Asia Solutions blog ( http://cse-sea.blogspot.com ) which is for all of our advertisers, partners, agencies, developers, and Google users in Southeast Asia.
This blog will prevent you from all kinds of Google myths and present you with relevant stuff for the Southeast Asia region working as a official blog from Google. The articles in this blog will help you to really understand Google products and technologies which can make big impacts on you and your online activities. You can get information beyond the product of advertising with AdWords and AdSense; and so you will find a lot here about Google Maps, Google Earth, OpenSocial, iGoogle, Google Analytics, Google Website Optimizer, and much much more.

Another big welcome to the Google's Asia Pacific Developer Blog. See how the web developers help to move the web forward and find out information about the latest event. Check out the new direction that Google want to lead the developers to go. In the near future, everybody might have their own customized search results due to the new project like SearchWiki etc. Check out the blogs for more information.

Google is making great improvement for their help forum. This video gives you a few more details on their latest changes:

How to Get Better Visibility on Google | Suggestion from Matt Cutts

2008-11-20T17:32:00.000-08:00

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advised the public on how to get better website visibility in Google.(from Wikipedia)

Cutts ever said, "I'm not sure I would say ranking is dead but it's not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It's great if you're ranking for a phrase but unless that leads to sales that doesn't help you very much."

"The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don't worry about 'can I show people that I rank number one for my trophy phrase.'"

Quality Score for Search Engine Marketing

2008-11-14T01:03:00.000-08:00

The search engines (Google, Yahoo and Microsoft) want two things to happen:

They want users to find what they're looking for.
They want advertisers to get site visitors whose intent that matches what's offered by the advertiser's site.

This way, satisfied users will return to the search engine for dependable search results, and advertisers can rely on a steady stream of clicks that result in conversions, and so keep spending advertising money with the search engine.

Years ago, in the early age of Search Engine Marketing, the search engines employed a pure auction system, whereby the highest-bidding advertisers gained the highest ad positions. While this seemed fair from the advertisers' perspective, it sometimes resulted in irrelevant ads appearing at the top of the search results page -- making it more difficult for users to find exactly what they were looking for.

So Google (followed later by Yahoo and Microsoft) decided to reward relevant advertisers (and punish irrelevant ones) by instituting the quality scoring system. With the quality score system in place, relvant advertisers may achieve higher ads position at an lower cost than irrelevant advertisers who are paying higher CPC.

The quality scoring system is based on a complex group and series of calculations that take into consideration the relationships among the words in keyword lists, in ad text and on landing page -- as well as many (possibly hundreds) of other factors that the search engines won't reveal, in order to reduce the likelihood that some advertisers will try to "game the system" and gain unfair advantage.

If your campaigns are having problems with their quality score, contact us at Webnatics for a free consultation!.

Frightening Webmastering Myths from John Mueller

2008-11-10T02:37:00.000-08:00

Some people say to do SEO is easy thing. Everybody can do it.
So Everyone gets started somehow with:
* Keyword-stuffing
* Meta tags
* Submit & submit & ...
However the results are:
*nothing changed
*you wasted lots of time
Check out the top 10 myths as rated by a bunch of Googlers organized by John Mueller.

Increasing CTR for your Search Engine Marketing campaigns

2008-11-06T17:45:00.000-08:00

Why is increasing CTR (Click Through Rate) important? CTR is a rough indication on how your campaigns are performing. A higher CTR in general means that the users that saw your ad found that it was relevant to what they were looking for.

CTR is only one of the indication of how your campaigns are performing and should not be the only KPI for your campaigns. This is a common misconception that new advertisers commonly make. A high CTR may only mean that the Adtext that the user saw seem relevant to his query. However, activities after user clicks on the ads cannot be tracked unless some sort of tracking tool was implemented. A free web analaytic tool to track user behaviour and clicks would be Google Analytics. It is a free tracking tool offered by Google to anyone.

Don't be mistaken, even with all my ranting, it is still crucial to improve your CTR. If you have defined a conversion in your campaigns, having a high CTR is an important stepping stone to increasing your conversion.

Here are some tips to improve your CTR:

Using DKI in your adtext. However, keywords in your adgroups have to be carefully selected so that your ads will make sense and contribute to the effectiveness of your ads.
Capitalizing the first character for all the words in your adtext. This will tend to make your ads stand out.
Make sure your adtext and your landing page and website in general are speaking in the same frequency. Although this does not contribute directly to improving your CTR, users will tend to linger longer at your site. Long time = higher chance of a conversion.
Test and measure different ad messenging. Have a few variants of ad text and set them to rotate evenly. After a few weeks or even days, you should be able to see what kind of ad messenging works and what does not. Cull the ineffective ad and run those that are working for that particular adgroup.

The above are just some basic tips to improve your campaign's CTR. If you require any assistance regarding your campaigns, please contact us at Webnatics. We provide free consulation!

SEO methodology: Best Practices for 404 errors

2008-11-03T17:48:00.000-08:00

Having said so much about SEO, most of the time, technical, contents, links. It may surprise you 404 error can also affect your SEO or search engine ranking.

So from SEO perspective, why should be pay attention to 404 error? 2 main reasons, without a customised 404 error page for SEO, 2 possible actions, users may abandon their search, or search engine may think that this Site is not complete or still under construction, think that this Site is not worth of a high SEO ranking.

So what is the purpose to customize a 404 error page for SEO? 1st, it returns a correct code of URLs to tell users and search engine spider that the page they are seeking are not found, and you can also tell the users and search engine spiders what to do next. In SEO perspective, getting a higher ranking in SEO.

SEO for Universal Search

2008-11-03T17:44:00.000-08:00

Before the introduction of universal search in the middle of 2007, SEO landscape had been very simple and straight forward.

So why is SEO for universal search important? 1st, most of the time, it stays on top of Search Engine Result page, 2nd, it requires no or lesser reading than text links, and I believe this might be a future of SEO.
So how do we SEO or optimize video contents for universal search?

· Relevancy is still the key, remember to optimize video contents, not your website
· Don’t be stingy on your video, share them; Post them on You Tube, getting user-initiated inputs are never great way to have your videos getting viral.
· Don’t limit to only you tube, there are lots of great sites out there, MySpace Video, AOL Video, and Metacafe are also another great Sites, post your video and contents just like what you do for you tube, increasing your presence in this sites will increase your chance of universal search for SEO
· Your video contents will go nowhere if nobody knows about it, promote it just like the way you links on your web contents for SEO.

Search engine marketing – Impression VS Clicks/CTR VS Conversions

2008-11-03T17:35:00.000-08:00

In search engine marketing, Impression, Clicks or conversions, which is more important?

How you should view the most important metrics regarding your search engine marketing campaigns:
• Impression – this indicates the number of times your ads are shown, and this means the list of keywords you research, does it quantify the traffic or volume users are searching for?
• Clicks/Impression – this indicates how well your ads are written that encourage users to respond to your ads with regards to what they search for
• Conversion – this indicates how well your keywords, ad copies and landing page work together and encourage a user to act within your website, and if they do? This may mean a potential business lead to your company or getting another new customer to your business, and isn’t this what we want when we advertise?
In conclusion, is shall say, whenever we set up a Search engine marketing campaigns, everything start with traffic, so research a proper list of Keywords (1st step), write a good ad text to encourage users to respond to your ads (2nd step), and after you quantify your traffic, qualify your traffic and turn Clicks or visitors to a customers

SEO on Local Search

2008-10-30T20:24:00.000-07:00

Many Small businesses, most of the time, their business transaction doesn’t take place over the Web. Anything you traditionally search for in the print Yellow Pages become a local search on the internet. In this case, the small business owners would prefer their clients to call them or visit their stores.

So, what is the methodology to influence the SEO ranking on Local Search?
1. SEO efforts to enhance local business listings
The local SEO search algorithm is based on relevance, so to make sure your business listings are complete, accurate and up to date. Use good product, or service, or brand terms keywords with geographical extension (e.g. Bangkok Business Hotel.) in your description or title and fit your business in the most relevant categories.
2. SEO efforts to optimize your Site for local terms
Place your city and state in the title tags of your Web site and put your street address and local phone number with area code in text format on your pages. The number and Quality of links pointing to your Web site by a reputation local links are also another important factor.
3. SEO – standardize information.
Local Search engines such as internet yellow pages, eguide – these sites offer free listings, the green book etc contribute “trusted” data to the Search Engines, and you do not want to confuse the Engines with different data or information, so always standardize your information, so be assure to use the same information for all websites
4. Get good reviews
Reviews are always important in your SEO rankings, so if you have successful campaigns execution for your clients, always encourage your clients to put some good reviews about your services to help in the SEO local search ranking.

If Content is Still King, Who is Prince Charming?

2008-10-26T20:09:00.000-07:00

Today it’s all about titles. Others have talked about “the title” recently and its importance and even provided ideas for “can’t lose” titles, so I’ll attempt not to be repetitive. For an extensive bunch of articles and tips on headlines – what where when who and how -
Content is vital - in your blog posts, your articles, your seminar presentations, your emails to colleagues, your emails to your clients, your website, your phone conversations with the plumber, your excuses to the wife, your sucking up to the boss, your calming of hurt feelings … the list is truly endless.

But even more important than the content itself is the way you begin that content. I’m not talking about the first line of your blog post, although that is incredibly important also for bringing a reader in. The most important part of your content is the title, the headline, the category, the very first words out of your mouth – in short, the frame around your content.

Consider this. How often have you decided to go ahead and purchase something just because of its name? Look at the genius behind the name “iPod”? I mean you’re buying MP3 player, but you don’t say “I bought an MP3 player today” … you say, “I bought an iPod” and people think you’re cool. Or at least they used to think you’re cool. Just like content, titles can become dated, whether they are the name of a product or the title of a book.

If you pay close attention to the title of your content, you will draw in readers who otherwise might quickly decide that it’s “just another blog entry about linking”

That’s what you’ll get with a title like “Linking and SEO.” Sure, your blog entry may be about the basics of linking in SEO. But if you have a title such as “O-SEM-a Bin Linkin Online,” you will (hopefully) not just get a laugh or two, but also have potential readers asking themselves questions. They may wonder: “is this just a funny title?” or “is this going to be about terrorism online?” or “is Osama bin Laden turning to learning SEM as a way of dealing with his loneliness?” or “OK, I get it … the blog will be about linking and SEM.” Even if the reader says, with disgust, “what a stupid title; it must have been written by a Democrat,” you have their attention a lot longer than the “Linking and SEM” title has.

Be a good Search Engine Marketing advertiser

2008-10-21T18:55:00.000-07:00

Having said enough about Search Engine Marketing & SEO, the benefits, features, methodology, etc; I would also like to share some experience in terms of what makes a good Search Engine Marketing advertiser.
Search Engine Marketing is a new media, many times, we encounter different kind of clients, and I will narrow it to only 2 types for now, the understanding Search Engine Marketing clients, and the non understanding Search Engine Marketing clients.

Understanding Search Engine Marketing is pretty straight forward, they trust what their Search Engine Marketing consultants have to offer or propose, and most of the time, they don’t even know what they are advertising, as long as they have substantial visibility in their advertising campaigns; their campaign may work or may not. Even if it’s working, they may not know which parts are working, I shall stop here and do not wish to elaborate further in this case.

What I really want to share here is what makes a good Search Engine Marketing advertiser. (through my experience, these group of clients can be experienced marketing personnel, they have a lot of experience in multiple marketing platforms, but not Search Engine Marketing, the worst thing here is that they always leverage their past or traditional experience to Search Engine Marketing, and they like to interfere with what Search Engine Marketing has to offer, especially during Search Engine Marketing execution.)

So, what makes them good Search Engine Marketing clients?
1. Know how to listen
2. Maintain the right tools and technology to track campaign performance
3. Have realistic expectations
a. Question: How much do you think you can get from me?
Answer: I can bring you value, improve your marketing
b. Question: But how much can I expect my marketing be improved?
Answer:That depends on your site, your product, the market, seasonality and other variables such as competitions.
4. Allow enough time for success
5. Do not meddle.

SEM vs SEO

2008-10-20T02:20:00.000-07:00

SEM vs SEO
We put these two terms together because they are similar but they are different, they have a very tight relationship but they have some feature that have to be distinguished from each other. We can't tell you how many times our clients confused about the two. Simply speaking, SEO services is the optimization work done to your site in order to acquire traffic from search engines, and SEM is the marketing actions to increase the exposure of websites through various channels. Sometimes we can include SEO as part of SEM.

• Search Engine Marketing (SEM services) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. Search Engine Marketing is a broad term that encompasses various tactics for exploring online brand communications and initiating customer contact. The tactics includes website optimization (or organic search engine optimization) and sponsored listings (or ppc listing) which offers distinct benefits that can work together to serve the online marketing customers.
• Search Engine Optimization (SEO) is the integrated art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business. Search Engine Optimization typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimization, website submissions and results reporting.

WebNatics lives in this industry as a Professional Search Engine Optimization (SEO) group and Search engine Marketing (SEM) Agency Company with considerable hands-on implementation experience. WebNatics has been providing SEO and SEM services to private and public sector organizations, as well as marketing and advertising agencies. It is a web marketing firm specializing in search marketing (SEM), search engine optimization (SEO), keyword market research, web analytics and web marketing strategies.

As an SEM services provider, we understand the most important points that search spiders and algorithms put weight on. We’ve found that all web marketers need to strike a balance between these seemingly disparate elements of paid and organic search, recognizing the unique benefits and deficiencies of each route.

WebNatics Marketing’s SEM and SEO services include:
• Web analytics
• Search Engine Registration
• Search Engine Optimization
• Link Building
• Pay per click Management
• Writing for the Web
• Keyword Market Research
• Market Research and Market Segmentation
• Search Engine Market Demand Analysis
• Search Engine Market Trending and Reporting
• Competitive Search Engine Research and Strategy
• Internal Search Consulting
• Search Engine Positioning

Flash site - Search Engine Friendly

2008-10-19T19:54:00.000-07:00

Flash itself is not bad and for some target markets it can be a great feature to have as part of your site. Unfortunately, flash isn't the best format for doing SEO. It also seems that a lot of designers do not know how to make the best use of flash.

Up until recently the most common use of flash seems to have been the flash movie on a splash page. Besides the fact that studies have shown that almost everyone presses the "skip intro" button meaning the flash intro is not an attention grabber or means of enhancing brand awareness, the flash splash page will kill your site's search engine listings - or ensure you never get any if it's a new site.

Flash MX is supposed to move flash design away from "useless" and "fancy" and into "content" and "usability". It is meant to go some way towards making flash more accessible to disabled users and possibly search engines, but the designer needs to know how to use it correctly in order for it to be effective in this way. It will be some time before flash can be considered either truely accessible or indexable.

So if flash itself horrid? No. The judicial and purposeful use of flash on websites whose target audience will appreciate it is a good thing and can help to increase the site's "stickiness". Games, quiz, surveys, online forms, multi media streaming, and other interactive features are all good uses for flash. And since the rest of the site does not need to be designed in flash, using flash technology in these ways will enhance your web presence without taking anything away from the engines or disabled users who will still able to read and navigate the rest of your html site.

But it goes without saying that sites composed entirely in flash are not going to achieve SEO, even on FAST Alltheweb.com. The SEO problem with flash and is primarily with:

Flash Based Sites: If the site is composed entirely in flash you will ideally design an accessible html site as well. If you do this, provide a link to the other option on each site rather than a splash page giving the options.
Flash Navigation Systems: Flash navigation systems should be complemented by text links either throughout the body copy or as an alternative set of links at the bottom, top or left hand side of the pages.
Flash Splash Pages Flash based splash pages are covered in the splash pages section.

Measuring SEO successfully

2008-10-14T18:27:00.000-07:00

Everybody want to know how successful they are if they are doing something. The success of a SEO project should be measured based on the lift of traffic from organic search traffic other than the ranking result. The image below shows an example of a successful SEO project. Sometimes a little action can make your web traffic on fire.

Ranking can also be very important because if only the pages sit on higher positions the website is possible to acquire traffic. But if you think that the ranking positions are the only measurement of SEO success, you are totally wrong. SEO success should be measured by both the growing up of organic traffic and the ranking position of some most important keywords. For the businesses like airlines, hotels, etc which has seasonality effects, the measurement data should be compared year over year.
So you can understand how important it is to choose the right keywords in the very beginning. If a wrong keyword was selected, even if one of your pages ranked No.1 in every search engine, you still can’t benefit from it simply because few people search that keyword.
Now, you may wonder how to measure the organic traffic. The very first thing is to make sure your web analytics is set up correctly. And, if you're trying to compare history traffic data, month over month or year over year, the data need to be accumulated within your analytics console. There’re two different types of web analytics. One is browser side web analytics, another one is server side analytics. Both of them have their own advantages and disadvantages. No matter which way you choose to use, implement it correctly has no doubt to be most important step.
Is your analytics set up correctly?
One tool that we recommend is Google Analytics (GA). Many of our clients are using this tool on their site. It is free, easy to install, monitor. For some clients who used it before our consultation, I've noticed that only a few of them implement it perfectly.
1. One big error is that not having the tracking code on every page of website. The easiest way to ensure this file is on every page is to create a server side include file that is universal across all of your pages, and place your analytics code in that file. If you don't have an include file, make sure to check the source of every page to ensure all pages have the code. Again, make sure this is done before you create the baseline for your SEO efforts.
2. Another error is CPC data can’t be separated from organic search traffic. Sometimes the CPC data is being reported as organic traffic. To fix this, enable auto tagging in your Google AdWords account. A gclid code will be added at the end of all landing page URLs and the data in this code tells your GA information about which campaign, ad group, keyword, ad position, and other data about the CPC clicks. But sometimes, this gclid code might make your landing page trigger a 404 error which means you pay for the visitors come to your website, but they can’t see the content you want to show to them. Please take note that Google will not be responsible for this. Make sure that Google AdWords and Google Analytics accounts are properly linked.
3. One more error need to be mentioned is that sometimes a redirect within the website anywhere can cause error reporting in the console.