Fixable Search Marketing

The common errors, SEO & Search Engine Marketing
1. Duplicate contents, many times, we have seen many web pages having the same page title, & meta keywords or descriptions. Apart from giving the search engines the wrong impression of your site, you are also missing opportunities for search engines to bring in qualified traffic to your sites
2. Building a site without keywords research, Keyword research is the foundations of search marketing, this can be done using some of the keyword tools such as Wordtracker of Adwords Keyword tool
3. Landing traffic at the wrong page, many times, we have seen search advertisers land their users in the home page, a page is not directly relevant to what the searchers are looking for.
4. Link building ignored, having good contents or keywords in a web page is never enough, search engine or Google weighs incoming links heavily, you need to increase your familiarity and trust online!
5. Over obsessed in page rank, for example, having page rank 6 does not mean it can yield a better return than page rank 3