Marketing Mix of Search Engine Marketing & SEO

So how do you define Search? Today’s Search is getting more complicated, social media, local, universal all has Search Components, but no matter what, it’s still Search. Despite all these changes, the principals of SEM & SEO still apply, organic listing or PPC.

· Paid Listing and organic listings work hand in hand, and they must be balanced carefully. Before you maximize your Paid & Organic listings, make sure your research data is correct. Conversion is the key, and if your paid listing is converting well, it will be foolish to withdraw if if your site is ranked well organically; and do not assume organic listing converts the same as well as SEM listing as paid listing is more tactical that it creates conversion mindset to audience.
· The interaction between SEM and SEO is extremely important too, because if your site requires revamping, and this is when SEM is able to continue the visibility of your site.
· According to sources, SEO contributes 75% of all search traffic, and acquires only 15% of Search Marketing budget. As PPC becomes more competitive, the cost of investment become very expensive, and this is where SEO come to lessen the investment budget, and this is when Web Analytics comes in useful, because ultimately, SEM or SEO, still conversion or ROI counts.