Landing Page For PPC

What's a PPC Landing Page? It is simply a page on your site that is customized to match the theme of a particular PPC ad group -- the keywords and ad message. The PPC Landing Page can, and often should, look very different from the other pages on your site.

This is often a difficult but crucial concept that's hard for many site owners to grasp. They are accustomed to thinking about their site as a bricks-and-mortar storefront: one entrance (the home page) through which all customers enter, linked to other pages where site visitors can hopefully find what they're looking for. Site owners often design their home page to satisfy the needs of casual browsers as well as visitors who are looking for specific items or information. While this may be fine if you are not looking into getting a better ROI, such site often does not work effectivetly for search engine marketing campaigns.

The landing page has to convince the user that they have come to the correct page and motivate them to complete a conversion, be it registration or sales transaction. This bring us back to the point earlier on, a landing page should look very different from the other pages on your site. Great search engine marketers would spend alot of time testing, optimizing and customizing every single page of the conversion process.

If you wish to optimize your landing page, contact us at Webnatics.