Google published 101 SEO guide

While SEO becoming more and more popular, people start to ask more questions about it on Google webmaster blog or at Google's conferences. Questions like: "What are some simple ways that I can improve my website's performance in Google?", "How do I improve my site?" spread everywhere into Google's forums.
In order to satisfy people's curiosity, Google announced what the search engine really like and published their 101 SEO Starter Guide. 

For your convenience, you can download it here.
Within the document, Google also gives the tips to choose SEO professionals.
This document really describes the basic theory of doing SEO and it could remove the mystique of doing it. And Google helps to eliminate all the myths that are mis-leading the consumers.
Some client asked us: "So what do you actually do to optimize our website?". It's not easy to explain in one or few sentences. Now, we can show this document to our clients: the method of doing SEO is not our invention, we are following what Google announced. What we do is to configure your website to be Google friendly and try to increase the online visibility, not to just targeting some keywords and try to make your website ranking higher.
Although Google's SEO guide is written in very easy-to-understand English. There's still some technical terms or methods which are hard to be understood by people who never touched HTML. Anyhow, feel free to contact WebNatics if you have any questions with this document. We'll see what we can do to help as a Google's Agency.