SEO on Local Search

Many Small businesses, most of the time, their business transaction doesn’t take place over the Web. Anything you traditionally search for in the print Yellow Pages become a local search on the internet. In this case, the small business owners would prefer their clients to call them or visit their stores.

So, what is the methodology to influence the SEO ranking on Local Search?
1. SEO efforts to enhance local business listings
The local SEO search algorithm is based on relevance, so to make sure your business listings are complete, accurate and up to date. Use good product, or service, or brand terms keywords with geographical extension (e.g. Bangkok Business Hotel.) in your description or title and fit your business in the most relevant categories.
2. SEO efforts to optimize your Site for local terms
Place your city and state in the title tags of your Web site and put your street address and local phone number with area code in text format on your pages. The number and Quality of links pointing to your Web site by a reputation local links are also another important factor.
3. SEO – standardize information.
Local Search engines such as internet yellow pages, eguide – these sites offer free listings, the green book etc contribute “trusted” data to the Search Engines, and you do not want to confuse the Engines with different data or information, so always standardize your information, so be assure to use the same information for all websites
4. Get good reviews
Reviews are always important in your SEO rankings, so if you have successful campaigns execution for your clients, always encourage your clients to put some good reviews about your services to help in the SEO local search ranking.