Integrating SEM with offline channels

Search marketing is slowly getting its share of marketing budgets. More and more marketers, over half , are integrating SEM with offline channels. According to the research, intentionally integrate SEM with at least one offline marketing channel such as direct mail , magazine/newspaper ads , TV and radio.

The study attributes lack of budget and lack of staff as the main reasons the remaining 45% did not integrate offline channels with SEM, although 1/4 of respondents claimed not to do any form of offline marketing.

While many reports suggest that the findings of the study are disappointing, I tend to agree with the saying :
“Search marketing is only just finding a dedicated place in the marketing budgets of companies, so it’s still early days, when it comes to blending SEM with other channels.”